05 Product Hierarchy, Information Matrix, and Extensive, Limited and Routine Problem Solving

In this session we discuss a Product Hierarchy and how it can help you "peak" inside the minds of consumer. See how they consider your products and your competition (readily substitutable). The Information matrix is a great way to help segment your audience based on their knowledge. Finally I discuss the Clark Howard Consumer model of Extensive Problem Solving (EPS), LImited Problem Solving, (LPS) and Routine Problem Solving (RPS). At any given point your prospects are in various stages and this has HUGE marketing implications. I also touch on the Rossiter-Percy Advertising Grid

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JoeGlines,Joe Glines,http://the-automator.com,Product Hierarchy,Information Matrix,Rossiter-Percy Advertising Grid,Routine Problem Solving,Limited Problem Solving,Extensive Problem Solving,